Market Trend Analysis
Identifying, analysing, and interpreting trends in the marketplace, including customer behaviour, competitor actions, technological advancements, and economic factors, to inform business decisions.
Proficiency Level
Level 1 (Follow)
- Follows instructions to systematically gather specific data points on market trends from predefined sources (e.g., tracking competitor price changes, monitoring specific industry news sites).
- Accurately inputs collected data into specified formats or databases.
Organizes gathered information according to provided categories.
Level 2 (Assist)
- Assists analysts in compiling and organizing data from multiple sources for market trend reports.
- Helps track specific market indicators or competitor activities over time using established tools.
- Creates basic charts or summaries visualizing trend data under guidance.
Level 3 (Apply)
- Monitors and analyses key market trends relevant to a specific product, service, or customer segment using standard research techniques.
- Identifies emerging patterns, shifts in customer preferences, or competitor moves within their assigned scope.
- Prepares reports summarizing trend findings and potential implications for their area.
Level 4 (Ensure)
- Conducts comprehensive analysis of broad market trends, synthesizing information from diverse quantitative and qualitative sources.
- Identifies significant trends, assesses their potential impact (opportunities and threats) on the business, and determines strategic implications.
- Presents complex trend analysis and actionable insights clearly and persuasively to decision-makers.
Level 5 (Strategise)
- Establishes and oversees the organisation's framework and processes for continuous market intelligence gathering and trend analysis.
- Interprets complex, interconnected market dynamics and anticipates future shifts to inform long-term organisational strategy and innovation.
- Advises senior leadership on strategic responses to market trends, potential market disruptions, and competitive positioning.