User Interface Design

Design user interfaces for machines and software, incorporating visual, technical and functional elements that facilitate ease of access, understanding and usage. This involves adding, removing, modifying or enhancing elements to make the user's interaction with the product as seamless as possible.

Proficiency Level

Level 1 (Follow)


Level 2 (Assist)


Level 3 (Apply)

  • Identify functionalities and information flows to develop components of user interface prototypes.
  • Making tweaks to graphical user interfaces.
  • Apply standard techniques and tools for designing user interactions with and experiences of selected system, product or service components.
  • Review design goals and agreed security, usability and accessibility requirements.
  • Create storyboards, static wireframes and dynamic or workable prototypes.
  • Assist as part of a team, with overall user experience design.
  • Assist in the evaluation of design options and trade-offs.
  • Consistently apply visual design and branding guidelines.

Level 4 (Ensure)

  • Design the information architecture, process flow and user interface prototypes as well as graphical user interfaces.
  • Select appropriate tools, methods and design patterns to design user interactions with and experiences of a product, system or service.
  • Translate concepts into outputs and prototypes and capture user feedback or evaluation to improve designs.
  • Evaluate alternative design options and recommend designs taking into account performance, security, usability and accessibility requirements.
  • Interpret and follow visual design and branding guidelines to create a consistent and impactful user experience.
  • Plan and drive user experience design activities, providing expert advice and guidance to support the adoption of agreed approaches.
  • Determine the approaches to be used to design user experiences.
  • Use iterative approaches to incorporate user feedback or evaluation rapidly into designs.
  • Integrate required visual design and branding into the user experience design activities.

Level 5 (Strategise)

  • Direct the development of prototypes and user interface.
  • Customise complex graphical user interfaces.
  • Obtain organisational commitment to strategies to deliver required user experience, usability, accessibility and security.
  • Define organisational policies, standards and techniques for user experience design.
  • Plan and lead user experience design activities for strategic, large or complex programmes.