Media & Platform Management
Managing the organisation's presence and activities on various media channels and digital platforms (e.g., social media, websites, content platforms, advertising platforms).
Proficiency Level
Level 1 (Follow)
- Follows content calendars and specific instructions to post approved content or updates on assigned digital platforms (e.g., company blog, specific social media channel).
- Uses platform interfaces correctly for basic tasks like uploading text, images, or responding to simple comments using templates.
- Adheres to platform-specific guidelines and organisational policies.
Level 2 (Assist)
- Assists platform managers in monitoring user engagement (comments, messages, reviews) across assigned platforms and flagging issues requiring response.
- Helps prepare draft content calendars or schedule posts using platform tools under guidance.
- Compiles basic performance reports (e.g., follower counts, post reach, likes) for specific platforms using built-in analytics.
Level 3 (Apply)
- Manages the day-to-day activities and content publishing on one or more specific media platforms (e.g., managing the LinkedIn company page, running the corporate website CMS).
- Optimizes content format and messaging for the specific requirements and audience of each platform.
- Monitors platform analytics to understand content performance and audience engagement, making basic adjustments.
Level 4 (Ensure)
- Develops and manages the content strategy, editorial calendar, and operational processes for key owned or paid media platforms.
- Analyses platform performance data deeply to optimize for engagement, reach, conversion, or other defined KPIs.
- Manages budgets allocated for specific platforms (e.g., social media advertising) and ensures efficient use of resources.
Level 5 (Strategise)
- Develops the organisation's overall strategy for its presence across all relevant media and digital platforms.
- Selects the optimal mix of platforms based on target audiences, marketing objectives, and resource availability.
- Defines governance policies, best practices, and performance benchmarks for all organisational platform usage, staying ahead of platform trends and algorithm changes.