Alternate Job Titles
Marketing Manager, Promotion Manager, Marketing Strategist, Advertising Manager, Strategic Marketing Manager, Digital Marketing Manager, Marketing Director
Job Level
Managerial
Functional Group
Digital Media Marketing & Deployment
Job Family
Distribution
Job Description
- Oversee the planning, execution, and evaluation of marketing initiatives to strengthen brand
presence, promote products or services, and support organisational goals. - Develop and implement marketing plans that align with the organisation’s existing brand strategy and support its overall objectives.
- Identify and engage target audiences through tactical outreach methods and digital campaigns.
- Plan and manage marketing campaigns across multiple media channels to ensure consistent messaging and audience engagement.
- Implement integrated marketing communications campaigns in coordination with senior leadership.
- Support go-to-market activities through audience insights and campaign analytics.
- Monitor marketing budget utilisation and reporting.
- Assess performance of partner-led campaigns and provide recommendations for improvement or continuation.
- Utilise AI-powered tools (E.g. ChatGPT, Jasper, Midjourney, Adobe Firefly etc.) for content creation, campaign personalization, customer segmentation and trend forecasting.
Critical Work Function
Integrated Marketing Communications (IMC) Plan
- Develop IMC strategies for products and services, incorporating digital tools to optimise reach and engagement across platforms.
- Design go-to-market positioning strategies and roadmaps for both new and enhanced offerings.
- Determine product packaging and pricing frameworks aligned with brand and market
expectations. - Conduct market segmentation analysis to identify and target potential customer niches.
- Recommend strategic improvements for marketing initiatives, leveraging both traditional
and digital approaches. - Define performance metrics to evaluate the effectiveness and ROI of IMC campaigns and
activities. - Develop and manage budget plans for IMC programmes and communication efforts.
Client and Market Insight Development
- Define objectives, methodologies, and tools for conducting competitor, customer, and market research.
- Analyse market dynamics, competition behaviour, and client insights to determine
the consequences for business and marketing initiatives. - Provide guidance to teams on research execution and interpretation of insights.
- Review and interpret digital marketing dashboards to enhance data quality and depth of insights gathered.
- Integrate data-driven insights into the formulation of marketing strategies and campaigns.
- Generate actionable recommendations to stimulate product demand and market responsiveness.
- Evaluate feasibility of proposed changes and innovations based on research findings and insight analysis.
Integrated Marketing Communications (IMC) Programme Management
- Oversee the creation of IMC programme concepts for the company and/or particular product and service categories.
- Choose the marketing mix, key messaging, and framing for IMC programmes.
- Create strategies for an IMC programme for the company and/or certain product and service
lines. - Create a media plan that outlines the platform and media needed to implement the IMC programme.
- Oversee the creation and selection of collateral materials for IMC programmes, both digital and offline.
- Ensure that the main messaging, experience, and concept design of the IMC programme are
consistent across a range of traditional and digital media channels. - Supervise the IMC’s operations and programme execution.
- Manage all aspects of digital marketing, including as social media, SEO, SEM, and website administration.
- Oversee the correctness and applicability of marketing and communication materials.
- Determine areas for improvement by assessing the effectiveness of IMC programmes in relation to their objectives.
- Develop marketing plan by implementing, incorporating and utilising digital marketing, and integrated relevant strategy such as AI powered marketing, marketing automation, analytics, and emerging tools.
Joint Marketing Initiative Management
- Establish and nurture strategic partnerships to leverage partners’ market reach in support of
organisational marketing objectives. - Assess potential for growth across target markets and the effects on joint ventures.
- Assess partners’ suitability for joint marketing initiatives.
- Negotiate and formalise partnership agreements, including terms and conditions for joint marketing initiatives.
- Examine partnership marketing’s efficacy and return on investment to decide whether to
continue collaborations. - Design and implement joint marketing programmes aimed at enhancing target audience engagement and improving the overall customer experience.
Product Development Support
- Participate in feasibility assessments to evaluate new product or service concepts from a market perspective.
- Coordinate product testing activities in collaboration with sales and technical teams to
gather user input and feedback. - Analyse customer feedback from product trials and communicate insights to product and technical teams to inform refinement and development.
Entry Requirements
#1
Marketing Manager
BDQF Level 6 in Marketing, Business Administration, Creative Multimedia or any
related field, or experience in Digital Marketing, Brand Strategy, Marketing and
Development, Customer Experience with a minimum of 5 years of experience. OR
BDQF Level 6 in Information Systems, Computer Science or any related field,
with related Marketing or Creative Multimedia certification or possesses relevant
portfolio/experience in Marketing, with a minimum of 5 years of experience. OR
BDQF Level 5 in Marketing, Business Administration, Creative Multimedia or any
related field, with related industry certification or possesses relevant portfolio/
experience in Digital Marketing, Brand Strategy, Marketing and Development,
Customer Experience with a minimum of 8 years of experience.
Skills & Competencies
Technical Skills
Soft Skills
Recommended Technical Training Courses
Professional Certified Marketer (PCM), AMA
Certified Marketing Management Professional (CMMP), IIMP
HubSpot Academy: Digital Marketing Certification Course
Certified Digital Marketing Professional (CDMP), DMI
LinkedIn Learning: Become a Digital Marketing Specialist
Coursera: Google Digital Marketing and E-commerce Professional Certificate
Meta: Certified Digital Marketing Associate
Professional Certification in Digital Marketing
Google Ads Certification, Google Skillshop
TikTok Academy Certification, TikTok for Business
Digital Marketing Strategy for Social Media, Domestika
Content Marketing Strategy, Domestika
Email Marketing & CRM Strategy, Domestika