Alternate Job Titles
Marketing Assistant, Marketing Associate, Marketing Coordinator
Job Level
Specialist
Functional Group
Digital Media/Marketing
Job Family
Distribution
Job Description
The market analyst is typically responsible to:
- Assist marketing teams by analysing various marketing initiatives
- Help transform how their marketing teams look at data by reinforcing the importance of making strategic, numbers-driven decisions for future campaigns
- Liaise between groups fluidly while helping engage the organisation in data literacy
- Perform research and provide insights regarding the market, trends, competitors, potential and existing customers, and current campaigns
- Research, gather, and analyse business data for marketing
- Analyse and interpret the data through various tools that track traffic, leads, conversions, and other vital metrics.
Critical Work Function
Strategy and Implementation
- Provide the strategy behind a marketing campaign, analyse the results, and relay results (successes/challenges), and ultimately, recommend viable solutions.
- Conduct research on digital marketing trends (e.g. pay-per-click advertising, email marketing best practices) and how they can relate to company goals.
- Develop strategies for growth, and assess new campaign/client targets.
- Build out demand generation programmes with the goal of generating campaign success, increasing online presence, and driving Return on Investment (ROI).
- Use a wide variety of programmes and technologies to test/develop/implement new ideas and strategies to generate digital marketing success.
- Use a variety of programmes to create and/or deliver campaigns.
Communication Skills
- Analyse campaign data and educate marketers or sales staff on how to use these results to
generate leads/sales. - Relay technical information/data/results to nontechnical team members.
- Work closely with outside vendors or contractors and must be able to watch product demos and assess which tools/technologies fit best for an organisation.
Creation of Digital Marketing Campaigns
- Design digital marketing campaigns to effectively promote companies, products, ideas or brands based on the requirements of internal or external clients paying for the advertising.
Analysis of Marketing Data
- Determine the effectiveness of marketing campaigns by analysing page clicks, keyword hits, search engine traffic and other data.
Advising Marketing Teams
- Keep marketing and sales teams up-to-date on current campaigns, informing them on which aspects of campaigns are the most effective or otherwise.
- Advise on how to tweak campaigns to get maximum attention and create more revenue.
Cultivating and Maintaining Client Relationship
- Provide clients with frequent updates on the status of their advertising campaigns.
- Advise them on the success of campaigns compared to marketing costs.
- Make suggestions to increase marketing effectiveness when necessary.
Writing Marketing Reports
- Create detailed reports showing the amount of traffic online campaigns are creating, how much campaigns cost, and outlining the timetables and schedules for online marketing campaigns.
Manage Pay-per-Click Accounts
- Look at the budget data for pay-per-click accounts on a daily basis to manage campaign costs and provide expense information to to in-house/external clients.
Entry Requirements
#1
Market Analyst
BDQF Level 5 in Marketing, Communications, Economics or related field with 5 years of experience in the field or
BDQF Level 4 in Marketing, Communications, Economics or related field with 3 years of experience.
Skills & Competencies
Technical Skills
Soft Skills
Recommended Technical Training Courses
Digital Marketing Pro – Digital Marketing Institute
Digital Marketing Pro – Digital Marketing Institute
Google Analytics Certification
Meta Blueprint Certification
Fundamentals of Digital marketing (Google)
Search Certification (Google)
Display Certification (Google)
Video Certification (Google)
Meta Certified Digital Marketing Associate
Meta Certified Media Buying professional
Google Analytics IQ Certification
Hootsuite Social Marketing Certification
HubSpot Content Marketing Certification
Digital Garage: Fundamentals of Digital Marketing Certification
YouTube Certification
HubSpot Inbound Marketing Certification
Deep Learning Specialization Certification – Coursera
American Marketing Association (AMA) Digital Marketing Certification
Copyblogger Certified Content Marketer
Twitter Flight School Certification
Bing Ads Certification
BrainStation – Digital Marketing Certificate
SEMrush SEO Toolkit Course
HubSpot Email Marketing Certification
Data Privacy Management
Marketing Analytics and Insights
LinkedIn Training
Implementing Digital Marketing Campaigns
Certification: Data Science Professional