Alternate Job Titles
Digital Marketing Assistant, Digital Marketing Coordinator, Digital Marketing Associate, Digital Marketing Analyst, Internet Marketing Specialist, Web Marketing Specialist , SEO specialist, Paid Search Specialist, Social Media Specialist
Job Level
Specialist
Functional Group
Digital Media/Marketing
Job Family
Distribution
Job Description
The digital marketing executive is responsible to:
- Plan, develop, implement and manage the overall digital marketing strategy.
- Manage, guide and train digital marketers and other marketing positions in the team.
- Oversee the digital marketing activities of the organisation.
- Oversee the online and digital techniques undertaken by the organisation, with all digital analytical plans until completion.
- Manage lead conversion, brand building, communication, and market lead qualification.
- Promote the online image of the organisation.
- Execute campaigns and marketing projects.
- Be involved in impact analysis, digital performance measurement, and various media campaigns undertaken by the organisation.
- Oversee the collateral distribution, creation and ideation activities of the organisation.
- Attend to the search engine optimisation activities of the organisation.
- Create and implement online marketing campaigns based on email and SMS.
- Conduct market research, gather client insights, collect, and organise feedback from product testing for new marketing, product and/or service ideas.
- Work in a fluid and collaborative environment and support the basic intent of increasing brand awareness and improving products and services.
Critical Work Function
Operationalisation of Marketing Strategy
- Understand the basic principles of digital marketing, and the range of tools for planning,
implementing and monitoring their application on behalf of the organisation. - Contribute to web and digital marketing and communication planning and implementation activity.
- Suggest creative and innovative ideas for campaigns.
- Monitor results of web marketing and digital communications.
- Understand the key messages for both internal and external audiences.
- Use customer and employee insight to identify industry trends, needs and sales opportunities.
- Present and communicate at marketing events.
- Appraise factors that influence online marketing activity.
- Make creative use of elements relevant to both digital and traditional environments, and draft appropriate support materials.
- Analyse the effectiveness of campaigns and services and their impact on audience behaviour and business outcomes.
- Organise and participate actively in marketing events.
- Devise and manage market research, marketing planning and campaigns.
- Advise on brand management and promotion of corporate reputation through digital channels.
- Engage strategic managers in approval of large-scale web and digital marketing and communications strategies, promoting innovative solutions to marketing challenges.
- Responsible for the production of marketing materials and staging of events.
- Review the effectiveness of digital marketing and communication strategies and services and their impact on business outcomes.
Marketing Budget Management
- Provide data and trends on historical marketing expenses to support budget development.
- Provide current cost estimates for campaign elements to support budget development.
- Track marketing expenses against budget for management reporting.
- Collate customer ratings and advertising sales figures from various sources.
- Track customer activity for brands or media assets across platforms.
- Create detailed reports to present customer trends to management.
Research and Insight
- Carry out market research and identify unique selling points and key messages.
- Investigate and analyse customer and competitor dynamics.
- Use appropriate channels and technologies for target marketing and engagement.
- Recognise and use the similarities and differences between online and traditional marketing concepts and applications.
- Provide advice on channel methodology, effectiveness and implementation.
- Collate customer ratings and advertising sales figures from various sources.
- Track customer activity for brands or media assets across platforms.
- Create detailed reports to present customer trends to management.
Execution of Marketing Campaigns
- Internalise the brand portfolio and positioning of media assets.
- Assist in the creation of marketing collaterals.
- Prepare press kits for marketing campaigns.
- Coordinate the logistics involved in organising marketing activities.
- Maintain databases for campaign life cycle management.
- Send periodic marketing schedules to creative agencies for further dissemination.
- Conduct market research and maintain relevant information, including lessons learned from previous projects.
- Develop creative and innovative ideas for campaigns.
- Apply appropriate strategies and tools, including web and digital, to inform and produce marketing
plans. - Develop and deliver targeted digital and multichannel communication campaigns to get key messages across and reinforce the organisation’s unique selling points, key messages, and brand.
- Apply tools to measure the effectiveness of internal and external web and digital campaigns and recommend appropriate methods to a given situation.
Marketing Communications Management
- Identify potential partner advertising agencies for marketing communication.
- Engage advertising agencies on a day-to-day basis to communicate expectations and contingent requirements and take feedback.
- Track performance of partner agencies for management reporting.
Website Design
- Coordinate the design and functionality of a company website, working alongside web developers and web designers and coordinating the process.
- Responsible for all website content and for creating and implementing the content strategy to ensure online objectives are met.
- Responsible for ensuring that the website is easily found by the target audience.
- Drive relevant traffic to the website optimising structure and content for search engines (Search Engine Optimisation) and/or the use of paid online advertising (Search Engine Marketing).
- Responsible for converting website visits into online opportunities/leads by making the online shopping experience as easy as possible and by introducing special deals.
- Responsible for managing the online presence and brand of a company through social networking tools such as Facebook, Twitter and Google+ that allow businesses to engage with their consumers in real time.
Advising on Product Development and Enhancement
- Collaborate with technology teams to ideate commercially viable products.
- Coordinate with industry partners to conduct testing of new or enhanced products to obtain feedback.
- Collect and organise feedback from product testing for analysis.
Entry Requirements
#1
Digital Marketing Executive
BDQF Level 5 in Marketing, Communications, Economics or related field with 5
years of experience in the field.
Skills & Competencies
Technical Skills
Soft Skills
Recommended Technical Training Courses
American Marketing Association (AMA) Digital Marketing Certification
The Digital Marketing Institute Certified Digital Marketing Certifications
Bing Ads Certification
BrainStation – Digital Marketing Certificate
HubSpot Content Marketing Certification
Copyblogger Certified Content Marketer
Deep Learning Specialization Certification – Coursera
Digital Marketing Pro – Digital Marketing Institute
Display Certification (Google)
Meta Blueprint Certification
Meta Certified Digital Marketing Associate
Meta Certified Media Buying Professional
Fundamentals of Digital Marketing (Google)
Digital Garage: Fundamentals of Digital Marketing Certification
Google Ads Certification
Google Analytics Certification
Google Analytics IQ Certification
Hootsuite Social Marketing Certification
HubSpot Email Marketing Certification
HubSpot Inbound Marketing Certification
Search Certification (Google)
SEMrush SEO Toolkit Course
Twitter Flight School Certification