Alternate Job Titles
Business Acquisition Manager, Client Acquisition Manager, Sales Manager
Job Level
Managerial
Functional Group
Digital Media Sales and Business Development
Job Family
Business
Job Description
- Leverage digital tools, platforms, and analytics to identify business opportunities, track market trends, and engage with prospects.
- Utilise CRM systems, marketing automation, and social media channels to manage pipelines, build client relationships and enhance brand visibility.
- Apply data-driven insights to optimise sales strategies, improve conversion rates, and support decision-making.
- Stay current with emerging digital technologies and best practices to maintain a competitive edge in business development activities.
- Execute strategic marketing and business plans to strengthen the company’s market position and increase software or IT services revenue.
- Conduct in-depth market research to identify emerging opportunities in digital transformation, cloud adoption, cybersecurity, and related fields.
- Build and manage long-term relationships with key decision-makers such as CIOs, CTOs, and IT managers.
- Negotiate deals, manage the sales cycle, and close contracts for products or services.
- Stay updated on industry trends, customer needs, and competitor offerings to maintain a competitive edge.
- Deliver compelling sales presentations, demos, and solution proposals tailored to client needs.
- Lead or collaborate with pre-sales and technical teams to prepare bids, proposals, and RFP responses.
- Oversee the sales pipeline and ensure consistent progression toward revenue targets.
- Support and coordinate the efforts of business development associates and junior team members.
Critical Work Function
Business Development Strategy Execution
- Create company growth plans and a sales strategy for the sales team that include goals and essential success elements.
- Oversee the creation of proposals and bid documents.
- Collaborate with marketing department to develop case studies, content for seminars, forums, social media, websites, and campaigns that support business development objectives.
- Create an efficient sales funnel for tracking and managing sales prospects.
- Manage the creation of sales tools to speed up the sales process.
- Create long-term targets and goals to increase market share.
- Examine business growth tactics and techniques to ascertain how best to apply them in the marketplace.
- Make precise company forecasts for the future and present by utilising sales tools.
- Revise business development plans to reflect current developments in the market and sector.
- Utilize digital prospecting techniques such as LinkedIn outreach, CRM automation, and email campaigns to generate qualified leads and engage potential clients across the technology and enterprise sectors.
Business prospecting
- Investigate possible customers, current and prospective markets, goods, and services to find untapped business prospects.
- Represent the company at industry gatherings and business networks.
- Locate fresh company prospects to boost earnings, diversify revenue sources, and improve market share.
- Learn about changes in product and/or service offerings in respect to market demands from your business network.
- Assess prospects using risk analysis, market research, and financial viability studies to guide business development choices.
- Current business trends and how they affect distribution channels, new products, and/or
services. - Provide an update on the new sales activity status.
Customer Relationship Management
- Create engagement strategies and programmes to fortify and expand customer relationships.
- Engage clients on a frequent basis to identify requirements and problems related to the business, both current and future.
- Oversee the handling of consumer complaints and inquiries, raising issues to a higher level as necessary.
- Analyse customer feedback to pinpoint areas in need of development and suggest adjustments to improve the customer experience.
- Build meaningful, trust-based relationships with prospects from the first point of contact, ensuring a seamless and personalized experience throughout the entire sales journey—not just post-sale.
- Act as a consultative partner, understanding customer needs and delivering value at every stage to enhance long-term satisfaction and retention.
- Share market sentiment and customer feedback with pertinent internal stakeholders so that products and/or services can be improved.
Bid and Client Engagement Management
- Determine and evaluate the needs and goals of the client.
- Create a plan for pursuing or bidding.
- Oversee the creation, submission, and display of business documents and proposals.
- Oversee the important partners in the bidding process.
- Oversee the negotiating and service agreement processes.
Entry Requirements
#1
Business Development Manager
BDQF Level 6 in Marketing, Business Administration, Creative Multimedia, or any related field with a minimum of 5 years of experience OR
BDQF Level 6 in Information Systems, Computer Science, or any related field, with related Marketing or Creative Multimedia certification or possesses relevant portfolio/experience in Marketing with a minimum of 5 years of experience OR
BDQF Level 5 in Marketing, Business Administration, Creative Multimedia, or any related field, with related industry certification or possesses relevant portfolio/ experience with a minimum of 8 Years of experience.
Skills & Competencies
Technical Skills
Soft Skills
Recommended Technical Training Courses
Certified Digital Marketing Professional (CDMP)
Certified Business Development Manager (CBDM)
Zoho CRM Academy
Certified Inside Sales Professional (CISP)
Certified Sales Executive (CSE)
Certified Sales Executive (CSE)
Certified Business Development Expert (CBDE)
Certified Business Relationship Manager (CBRM)
Professional Certified Marketer (PCM)