Alternate Job Titles
Data Manager, Data Management Specialist, Data Management Analyst, Data Management Manager, Data Management Consultant, Data Management Lead
Job Level
Specialist
Functional Group
Data Services
Job Family
Data
Job Description
The Data Manager is responsible to:
- Conduct data collection, surveys, and research
- Perform research and provide high level insights regarding the market, trends, competitors, potential and existing customers, and current campaigns
- Research, gather, and analyze business data for Marketing Managers and Coordinators to review.
- Use intelligence tools to monitor current customers and to identify new ones.
- Design and carry out social, economic, and marketing surveys, as well as demographic studies to define target markets and their buying habits and preferences, as well as to determine existing and future trends.
- Conduct comparative research on marketing strategies.
- Prepare reports on market trends, consumer habits, and outcomes
- Perform verification duties of data acquired to ensure data accuracy and legitimacy
- Prepare reports on market trends, consumer habits, and
- Perform verification duties of data acquired to ensure data accuracy and legitimacy
- Work with a team of analysts and other associates to process information.
- Create presentations and reports based on recommendations and findings.
- Coordinate with internal teams to develop projections on outcomes of implementing business strategies that result in actionable insights.
Critical Work Function
nformation Gathering and Examination of Buying Trends for Development of Successful Marketing Plans
- Monitor the competitors’ marketing activities and outcomes.
- Communicate with customers, competitors, professional organisations, and suppliers in order to get information on the industry’s trends.
- Compile customers’ references and feedback.
- Gather data from different sources such as social media channels, web analytics tools, and data rankings.
- Segment the target audience and determining the appropriate markets to be approached.
Preparation of Detailed Reports on Sales Volume, Customer Experience, Market Trends, and Competitors’ Outcomes
- Prepare monthly, quarterly, and annual reports on all the aforementioned activities and their results.
- Collect business intelligence data from industry reports or purchased sources to delimit trends and to measure the impact of competitors’ marketing activities.
- Compile and analyze information on sales, market trends, forecasts, and account analyses.
- Assess and report on investment return and key performance metrics.
- Make recommendations on the most profitable design, promotion, and distribution approach for existing and upcoming products or services.
Entry Requirements
#1
Data Manager
BDQF Level 6 in Information Systems, Computer Science, Statistics, Mathematics, Actuarial Science or related field with at least 3 years experience as a Data Analyst or similar role or
BDQF Level 5 in Information Systems, Computer Science, Statistics, Mathematics, Actuarial Science or related field with relevant industry experience or possess relevant portfolio/experience with at least 3 years experience as a Data Analyst or similar role.
Skills & Competencies
Technical Skills
Soft Skills
Recommended Technical Training Courses
Data Privacy Management
Marketing Analytics and Insights
Implementing Digital Marketing Campaigns
Certification: Data Science Professional
The Art of Service Master Data Management Certification
DAMA Certified Data Management Professional (CDMP)
Data Governance and Stewardship Professional (DGSP)
Informatica Master Data Management Administrator Certified Professional
Power BI
Power Apps
General Data Protection Regulation (GDPR) Compliance
Tableau
Fundamentals in Data Analytics
Data Privacy and Protection